• SEO & Organic Positioning: Developed and executed a content-driven SEO strategy through blogging, increasing organic visibility and improving search engine rankings.

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• Content Creation & Visual Identity: Produced high-quality audiovisual content—including reels, graphic assets, and stories—designed to strengthen brand identity and enhance audience engagement.

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• Paid Media Strategy (Meta Ads): Managed and optimized paid advertising campaigns across Meta platforms, focusing on performance, reach, and conversion-driven results.

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• Influencer & UGC Collaborations: Led partnerships with content creators to generate authentic, user-driven content and expand brand reach across social platforms.

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• Event Coverage & Brand Presence: Participated in and executed audiovisual coverage of brand events, capturing key moments to amplify visibility and reinforce brand positioning.