• Influencer & UGC Strategy: Led the identification, outreach, and management of content creators to execute high-impact Instagram collaborations, enhancing brand visibility and fostering authentic audience connections.

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• 360° Social Media Management: Oversaw the end-to-end management of social platforms, ensuring a cohesive brand presence, consistent storytelling, and sustained community growth.

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• Content Creation & Visual Storytelling: Produced high-performing audiovisual content—including reels, graphic assets, stories, and highlights—designed to elevate brand perception and drive engagement.

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• Strategic Rebranding: Spearheaded a comprehensive brand refresh, optimizing visual identity and communication to align with a more refined, contemporary market positioning.

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• Communication Direction: Directed the internal communication strategy of the gastrobar, defining tone of voice, messaging frameworks, and brand narrative to ensure consistency across all touchpoints.